Juul Labs products are seen at a store in Palo Alto, California on September 21, 2019.
Yichuan Cao | Sipa USA | AP
Market leading e-cigarette company Juul is halting sales of its popular mint flavor, the company announced Thursday.
Studies published Tuesday in the Journal of the American Medical Association found high school students use mint more than any other of Juul’s flavors. Juul said it made the decision to pull mint in light of the results.
“These results are unacceptable and that is why we must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, Attorneys General, public health officials, and other stakeholders to combat underage use. We will support the upcoming FDA flavor policy and will follow the PMTA process,” Juul CEO K.C. Crosthwaite said in a statement.
Mint accounts for about 70% of Juul’s U.S. sales, according to a person familiar with the company’s finances who asked not to be named because the information is private.
The Trump administration is expected to announce a policy that would ban mint flavored e-cigarettes.